Privacy Policy of Serpent Scale Tackle
Serpent Scale Tackle is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and disclose information when you visit our online platform, engage with our services, or make purchases from us, whether for fishing or reptile supplies. We adhere to applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identification Information: Your name, email address, postal address (for delivery of fishing rods, reptile enclosures, etc.), phone number, and payment information (credit card details for purchasing custom lures or renting fishing equipment).
- Transaction Data: Details about the products and services you have purchased from us (e.g., fishing bait, reptile heating, expert advice sessions), the date and time of your transactions, and other related payment information.
- Usage Data: Information about how you access and use our online platform, such as your IP address, browser type, operating system, referral sources, pages viewed, and the path you take through our site. This helps us understand what fishing techniques or reptile care guides are most popular.
- Communication Data: Any information you provide when you communicate with us, including expert advice inquiries or feedback regarding our live bait sales.
How We Use Your Information
We use the collected information for various purposes, including:
- To Provide and Maintain Our Services: Fulfilling orders for fishing supplies or reptile products, managing equipment rentals, and facilitating custom lure crafting.
- To Process Transactions: Handling payments for purchases like reptile food or new fishing reels.
- To Communicate With You: Sending order confirmations, shipping notifications for reptile substrate, responding to your inquiries about fishing techniques, and providing customer support.
- To Improve Our Services: Analyzing usage patterns to enhance our online platform, optimize product offerings (e.g., better selection of fishing lures or reptile lighting), and develop new features.
- For Marketing and Promotional Purposes: With your consent, sending you updates, promotions, and news about our products and services (e.g., new fishing gear arrivals or reptile enclosure sales) that may be of interest to you.
- To Ensure Security: Protecting against fraudulent transactions and ensuring the security of our online platform.
- To Comply with Legal Obligations: Adhering to applicable laws and regulations.
Disclosure of Your Information
We may share your information with third parties in the following situations:
- Service Providers: We may share data with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping companies for delivering fishing rods or reptile tanks, and IT service providers. These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
- With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
Data Security
The security of your data is paramount to us. We implement appropriate technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, and secure server environments. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Data Protection Rights
Depending on your location and subject to applicable law, you may have the following data protection rights:
- The Right to Access: You have the right to request copies of your personal data held by us.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. Please contact us using the details below if you wish to exercise any of these rights.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "effective date" at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please contact us:
Serpent Scale Tackle
879 Riverbend Drive, Unit 3B
Edmonton, Alberta, T6A 0K8
Canada